Signs Express, good for your business

We all know the importance of shopping with our local businesses, from shops and cafes to restaurants and tradespeople every community has its unique business people. Each year Small Business Saturday aims to highlight these individuals and encourage more people to think local before going to larger brands.

How can we help support local businesses?

No matter your sector or size, we have experienced designers, sign makers and installers you can trust. We provide a large range of signs and graphics for external and internal projects, vehicle graphics, exhibitions, displays and bespoke signage. But our teams go beyond this and are on hand to discuss every step of the process to make it as straightforward as possible for you and your business.

Our six steps to successful signage help explain the process:

IDENTIFY – every type of sign or graphic has a purpose whether that’s to advertise, promote, signpost or provide health and safety messaging. Having an idea of what you want to achieve is a great starting point if you’re updating existing signage or starting a new business.

CONSULT – our experienced teams are on hand to discuss your needs and look at all of the available options.

INNOVATE – Signs Express centres love a challenge and with access to a wide range of industry materials and processes we provide quality and long-lasting solutions to make sure your new signs stand out from the crowd.

DESIGN – if you have an idea but aren’t sure how to bring it to life our in-house designers can work with you to turn your concepts into signage.

MANAGE – we understand that having new signage installed could be disruptive to your business so we work closely with you to make the process stress free. This approach makes sure your project is delivered on time and to your budget.

INSTALL – we are proud of our business so understand how important it is to get your signage spot on. Combining craftsmanship and new technologies our skilled installation teams will deliver your project to a high standard.

How else can I encourage customers to shop with me

Advertise offers and products associated with seasonal trends and events. From Christmas and Valentines Day to seasonal and New Year sales, there are lots of simple opportunities to market your products or services.
Run a promotion or offer for your customers. Either in association with a seasonal event or personal celebration for your business, there are lots of ways to encourage customers to spend with you.
Ask your customers to leave reviews on your website and Google My Business profile. The power of word of mouth is ever increasing so make sure you’re asking customers to leave any feedback on online forums.
Get involved in local initiatives such as Small Business Saturday. “Now in its ninth year in the UK, the campaign has grown significantly each year with a record £1.1 billion spent with small businesses on Small Business Saturday in 2020, and 4 million people choosing to shop small.” – Small Business Saturday

As always, your local Signs Express branch is here to support you in all of your signage needs, so get in touch today to see how we can help.

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