Portion Solutions approached Signs Express Telford with the challenge of designing and installing a large, impactful exterior sign for their new factory. The client required a sign that was not only large and noticeable but also stylish and in line with their branding guidelines.
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Objectives
- Noticeable: The sign needed to stand out and be easily visible from a distance.
- Large and Visible: Size was crucial to ensure maximum visibility and impact.
- Stylish: The design needed to align with Portion Solutions' brand guidelines.

Survey & Planning

To meet these objectives, Signs Express Telford proposed a vertical sign to be installed on the side of the building, ensuring it would achieve maximum impact. The project began with a thorough survey of the building to determine the best location and size for the sign. Through this survey, the team identified the side of the building as the optimal spot for visibility and impact.
Design

The next step involved designing the artwork for the sign, incorporating Portion Solutions’ branding and colour guidelines. To help the client visualise the final outcome, Signs Express Telford created a superimposed image of the sign on the building. This visualisation allowed Portion Solutions to see how the sign would look once installed, ensuring they were satisfied with the design.
Materials & Fabrication

For the materials and fabrication, Signs Express Telford used fabricated aluminium for the 3-dimensional text, providing durability and a premium look. An aluminium tray sign was also fabricated, and both elements were powder-coated to match the customer’s colour specifications.
Installation
Given the large size of the sign, installation had to be carried out in sections. Signs Express Telford utilised access and lifting equipment to safely and effectively position the sign on the building. The installation process was executed with precision to ensure the sign was securely and correctly mounted.

The Outcome
The resulting sign turned out exactly as planned: large, stylish, and very noticeable. Installed vertically on the side of the building, it stands out and makes the factory easy to identify, perfectly matching Portion Solutions' brand guidelines.
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Signs Express Telford was proud of the outcome and installation. The team takes pride in their work and often reflects on the project as a significant achievement whenever they pass by the sign.
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Exterior Sign FAQ's
- Q. Do you need planning permission to install new exterior signage?Collapse
With the installation of most outdoor business signs you will need to consult local guidance and regulations to ensure you’re complying. You may need to obtain advertising consent for some projects which could also include getting planning permission, so be aware of any restrictions before you add to or refresh your signage.
Typically, our centres will be able to offer advice at the time of your initial enquiry.
- Q. How much should I expect to pay for outdoor business signs?Expand
With most types of signage there isn’t a single cost, it will vary for each project and each of our centres can provide a no-obligation quote at the point of your enquiry.
It is worth checking with your local council or Business Improvement District group to see if any grants are available that may support the cost of your exterior signage. Grants for outdoor business signs are seen most commonly for independent retail and hospitality businesses. By supporting local businesses these grants help to rejuvenate town and city centres so be sure to contact your local council.
- Q. How long will my outdoor sign last?Expand
The lifespan is dependent on the type of outdoor sign you decide upon, the materials used and the elements it is exposed to. Our expert team of sign makers will be able to help you determine which type of sign and the appropriate materials to use to ensure longevity.
- Q. What maintenance does my outdoor sign need?Expand
Exterior signs need to be cleaned from time to time to ensure that they are looking their best. Harsh cleaners should not be used as they could damage the material. Our team will be able to provide instruction on how best to care for your sign and keep it looking great for years to come.
- Q. How often should I refresh my exterior business signage?Expand
Choosing high quality materials and professional signage providers for your exterior signs can ensure that they last in all weather conditions. Given the impact they can have on your business however, it’s a good idea to consider refreshing your signage if:
- It’s become damaged, faded, or looking less than brand new.
- Any of your company information changes, e.g contact details
- You’ve updated your branding and have changed your logo, brand colours or even your name.
- Its message has become irrelevant – perhaps it advertises a product or service you no longer offer.
- Regulations have changed, especially those relating to your local area.
- It’s become damaged, faded, or looking less than brand new.
- Q. Why should I choose Signs Express for my outdoor business signage?Expand
Established for 35 years, Signs Express has 60 locations across the UK and Ireland, with a broad expertise across all types of exterior business signage.
Having worked with companies of all sizes and industries, we offer a consultative service to first understand your needs, evaluate, and identify the right outdoor signage solutions to meet your requirements.
We design and manufacture your custom signage from our vast catalogue of solutions and complete the installation at a time that keeps disruption to your business to a minimum.
Use our centre finder to contact your local centre today.