Ring Automotive's Vehicle Wrap - Leeds

Objective

The primary goal was to wrap a Škoda Octavia, one of the company’s fleet vehicles, with a design that not only reinforced Ring Automotive’s brand identity but also caught the eye of potential customers on the road. The wrap needed to be both aesthetically pleasing and functional, ensuring that the branding remained clear and consistent across different surfaces, including the rear windows.

Challenges

Ring Automotive had an in-house design ready, but they faced challenges in ensuring that the colours and materials used would translate perfectly onto the vehicle, especially on surfaces like glass where colour distortion can occur. The company required expert advice on material selection and application techniques to maintain the integrity of their design.

Execution

Step 1: Initial Consultation
Ring Automotive and Signs Express Leeds began with an in-depth consultation where the design was reviewed, and material samples were examined. The team provided insights into how different shades would appear on the vehicle, ensuring the colours remained true to the brand’s identity.

Step 2: Material Selection and Colour Matching
After selecting the appropriate materials, the team conducted a colour matching session, bringing in various shades to compare and choose the best match for the brand’s colours.

Step 3: Vehicle Wrap Application
The wrap application process was executed with precision. The Signs Express Leeds team worked diligently to ensure that every aspect of the wrap was perfect, from the smooth application on the vehicle body to the seamless integration of the wrap over the rear windows.

Step 4: Final Inspection and Handover
Upon completion, the vehicle was inspected to ensure that the wrap met both Signs Express Leeds’ and Ring Automotive’s high standards. The finished vehicle was then handed over to the client, ready to hit the road with a fresh, vibrant look.