Europe Snacks Re-Brand Signage
Europe Snacks, previously known as Burts Snacks, recently underwent a significant rebranding to refresh their identity and enhance their visibility. The task of designing and installing signage that would effectively incorporate the new branding inside and outside the premises was given to Signs Express Leicester and Loughborough. Europe Snacks' brief aimed to ensure consistency in every aspect of the company's signage by seamlessly integrating the rebrand.
The Challenge
The primary challenge in this rebranding effort was ensuring a smooth transition from Burts Snacks to Europe Snacks without disrupting the daily operations of the company. Another key focus was to enhance the brand’s visibility through strategic placement of the new signage. The project required large-scale installations, including installing signage on their large water tower, which demanded careful planning and the use of special access equipment.
Solutions
To meet these challenges, Signs Express engaged in a collaborative design process with the Burts marketing team. Together, we created designs that aligned with the new Europe Snacks logo and their overall brand vision. The project included crafting graphics for loading bay doors, installing tension fabric graphics on internal walls, setting up new reception area signage, replacing external flex face signs and the task of designing and installing the water tower signage.
The Results
The rebranding effort was met with enthusiasm and approval from the Europe Snacks team. The new signage significantly enhanced their brand visibility and effectively showcased their refreshed identity. The feedback from the client was overwhelmingly positive.
“Once again, a huge thank you for all the work here. It’s looking great, and the team is so pleased.” - Europe Snacks Team
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