Signs Express Stoke have added another feather to their signs and graphics bow by joining forces with local traditional hand painted sign maker Jo Gibson to bring their customers truly unique and one-off handcrafted pieces. With a degree in illustration and fascination and love for typography and vintage advertising, Jo has been using the long-established techniques of hand painted signs for the last three years out of her workshop in Nantwich. Business owner of Signs Express Stoke, Craig Tiley said ‘We have found that traditional hand painted sign writing has had a tremendous revival in recent times, with more and more of our clients realising that this adds character, individuality and a genuinely artistic appearance to any signage. Having Jo on board has allowed us to offer our customers another option where typical vinyl signage solutions may not work’. Reasons to choose traditional hand painted signs: • Ideal for Heritage areas or Listed Buildings - Signage will only be acceptable where no historic or architectural features are damaged or obscured and the character and quantity of the signage is appropriate to the building in terms of the design, scale and quality of materials. • The Human Touch - It makes a statement about how much the business take care and put time and value into the products they are selling. The international sandwich shop, Pret a Manger started using traditional hand painted signage in their stores with the creative director James Cannell saying: “We pride ourselves on our natural handmade food and coffee, so hand painted signs and graphics felt like a very good fit.” • Hard wearing and easy to maintain - All signage is vulnerable to environmental conditions, but a painted sign will fade attractively unlike vinyl which can degrade rapidly. Painted signs can be easily refreshed to bring them back to their former glory, whereas a vinyl sign would have to be entirely replaced. • Perfect for temporary messaging – With the ever-changing rules and regulations around Covid-19, unlike vinyl banners, hand painted signs can have their messaging changed and updated without the need to replace the entire signage solution. • Great for more unique surfaces - Paint can be applied to any surface from mirrors, metal, brick walls, rough render, difficult substrates and even door mats. With the winter months rolling in, we can even use fluorescent chalk or paint colour to attract customers. • Be different and stand out – Businesses big and small are increasingly turning to sign painters to convey a sense of individuality, to stand out and communicate that their products are not run of the mill. With the Covid-19 global pandemic highlighting the change in how customers are shopping, Signs Express Stoke have added a skillset to their offering whilst staying local, and offering more personal and exclusive signs and graphics options. Hand crafted, exclusive works of art, our signs are hand painted in the traditional manner, using quality brushes and meticulous workmanship. Signs Express Stoke can take your existing logos and artwork and reproduce them using a blend of traditional and modern techniques. Contact Signs Express Stoke to enhance your company image by producing a unique piece of hand-crafted artwork to promote your business.